Premium Denim Care: My 7 Tips to Keep Your Jeans Looking Great for a Lifetime

The Juniper Surfire from Fidelity Denim are My New Denim Crush

Pictured: Fidelity Denim Juniper Raw Hem Crop Flare Jeans Premium denim is an investment, here’s how I recommend to care for it… First, unless you have dirt and mud all over your jeans, you do not and should not wash your denim every time you wear it. If there’s no visible dirt or strong odors […]